And wow, was I ever impressed. These new ideas have really got me thinking. I wonder if the creatives of this work are traveling on a subway to work, just looking at normal objects and putting their clients product in place...
Or perhaps they wake up from a wild dream after brainstorming the night before on a pitch that's due the next day. Maybe they wake up from the half-reality, half-surreal state and come up with some really outgoing advertisements...
Either way, the power and pull of these ideas are amazing. Though some may see them as rather invasive, and even somewhat dangerously distracting, I feel they have distinct advantages over traditional advertising.
Advantages:
-garnish attention and making people stop and read the message
-lasting impressions
-gives company name a creative and innovative image
-impresses people
-make people think
Possible disadvantages:
-too invasive/distracting (accidents/annoying)
-short effect
-limited reach
To me, the advantages certainly outweigh the disadvantages. If I were a client in this day and age, I would work more on integrated these guerrilla tactics alongside other traditional methods, gaining both side's advantages.
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