It's not a computer virus, and you don't need a vaccination...

Viral marketing. It sounds rather offensive, something you wouldn't want to catch, or have it catch you. But in all reality, you must come to envy the virus. They hatch onto others, using their resources to increase their tribe, and multiply rather quickly in exponential amounts. Despite the malicious reputation of the virus, its process sounds rather appealing to a marketer.

Let us look at viral marketing, what it is, and the defining principles of its procedures...

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Companies all around the world have been using this method for some time now. For example: companies like hot mail and other email suppliers give out a free product (e-mail account), have you send the message to your friends, and include a link to receive the free account and continue this growth. The purpose isn't to give your service away, it is to encourage people to use your products, then increase their loyalty towards your brand.

To summarize, there are several main benefits of using this strategy:
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others' resources

*For more descriptive analysis, check out
Viral Marketing Principles


You can check these strategies out with the new company/site www.Me.dium.com
They are a software company building an extension that allows your see the hidden world behind your browser. Though it's currently running a private beta release, they still have thousands of people giving their email trying to get in. It intrigues you with a buzz by saying it's on to something new and big, lets you sign up for free, and has a line that allows you to provide addresses of your friends to join. The unique idea here is that they give benefits when you sign up a certain amount of friends, like commission! Your hired!

As for success? These techniques can be enormously successful and rewarding. Such companies like Hot mail, G-mail, and more have started their business off of viral marketing. And there are numerous amounts of companies outside of the e-mail world using these marketing tools. In fact, many top marketing sites, like Adage and Media post, are saying viral marketing is a must.

So keep up with this trend, because it's blowing up all over advertising.

p.s-copy this blog, blog it to others. Continue this viral marketing!


CREATE THE BUZZ WITH YOUR AD! GET PEOPLE TALKING