Though this hasn't been officially released, at least for advertising's sake, there is a new way of displaying a message outdoors that is mind blowing. Some call it Laser Graffiti, but I think it is soon to be the next best thing in advertising.
There is not too much information out on the process yet, but one can imagine how it works. There is a projector screen hooked up to a van, and a memory sketch pad hooked up to the projector. When you trace the laser through the projector's path, the memory pad "remembers" or holds the path you traced, and displays the trace on the object it points at.
Though I haven't heard much else outside the video, the first thing I thought of was how this could be a new guerrilla/viral campaign idea. Of course, there are going to be several legal rights and restrictions involved. My prediction is that there will have to be new legislation even to regulate this act. But until then, I am wondering if any companies are going to take advantage of this free-from, non-permanent message broadcasting.
For more information, check out this awesome lab that put the genius behind it...
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