Nintendo customer spreads the word...

Over at the Nintendo headquarters, the representatives don't view their consumers as "you," but rather as "we," or shall we say Wii.

Recently, a story has leaked about how incredible the customer service is at Nintendo. A child customer, Saska, was having troubles with his Nintendo Wii system and decided to give the company a call to see what they could do. Before even completing the hold message on the phone, a cheerful representative greeted Saska with a friendly solution: why not just bring the system down to headquarters, since you live so close? To his delight, Saska was welcomed at the headquarters in Redmond, Washington, by a life-sized Mario and other game characters. Within a half on hour of arrival, the company had his system completely fixed, saved all of his progress, and even reset his warranty clock. The boy was so delighted he wrote in to tell his story to the .

Whats ironic here is that the Consumerist is usually known for their flaws and tricks around companies. This piece, however, was a warm story which really gave Nintendo some great buzz. By utilizing their friendly customer service, Nintendo was able to overwhelmingly please a customer, whom in return spread the news to many people.

A simple task like this is just what a company needs to strive on. In earlier posts, I have mentioned how it is necessary for businesses like Nintendo to rely heavily on customer satisfaction in order to gain loyalty. This maneuver has done exactly that.

With Saska happy and ready to tell the world, so are the many other that he encounters. Already, there have been numerous stories and posts about the quality of care at Nintendo, for even I am participating in this Buzz.

When all is said and done, sometimes marketing does not cost a penny. Positive word of mouth from satisfied customers can be all that a company relies on.

To check out more, read the Word of Mouth Marketing Association Blog (WOMMA), Nintendo Makes Customer Happy, Gets Buzzed About.