For the record, there is justification to why companies invest so much time and money into new social media. I, along with many others, have been discussing how important the online community has become, and it continues to grow exponentially as time passes.
I don't know if most people were quick enough to catch, but YouTube recently had a video of a recorded breakup on Valentines Day. It was orchestrated with singers, huge masses, and dramatic arguments. In essence, it's what people entertain themselves with daily.
Well, unfortunately to most, the video was a fraud. The couple never really broke up in front of the crowds. In fact, they were never really dating. It was all a hoax to show the potential of this new form of social interaction.
The "break up" event started as an online promotion from the famous viral Facebook. Friends and peers all joined Burke's break up group and were informed about the event's location and time. When it came time, the event was then recorded by user footage and posted on YouTube, gaining nearly 800,000 views.
This event just goes to prove/justify why businesses and companies spend so much time with this new media, and if yours hasn't, to get a move on. Another very interesting point is that there was even plenty of media coverage. Online publications like Times was quick to respond to such a small, relatively minor incident (no real harm of benefit). This is not all though, if you do a Google search for the incident, you will find tons of google-links!
Again, the power of such online communities is incredible. Within days of such a video, people are posting blogs, writing news releases, and creating news stories covering the footage. This should be a hint to many companies if they have not yet started on the social media trend. The future of brand promotion and advertising is coming, and this is one of the many ways companies are becoming more involved with the personal-factor of consumers lives.
For more, check out VOX's article, or google-links
No comments:
Post a Comment