Did you see that?

Companies are trying hard to break free from the clutter and create a commotion with their advertisements. Thanks to guerrilla tactics and surprising strategies, marketers today are finding some clever ideas for their campaigns. Below are some of the newest campaigns and advertisements from companies that are breaking through...


This Lego campaign is awesome!
Most building companies in Chile don`t work on weekends, so some people at IDB-FCB decided to scope out some of the best locations of cranes. Hanging the giant fictitious Lego from the crane made it easy to grab everyone's attention and create a surreal effect. This was a good tactic due to its timeliness; the strategy was shown a month before releasing a new Lego product line of construction sets.



Axe has always been known for their funny and clever commercials--whether it be in magazines or on the TV. Now, they have taken this concept a step further and merged their campaign ideas into a hilarious guerrilla-street advertisement. This guerrilla tactic was created under Creative Director Veronique Hermans, at the Lowe agency in Belgium. These signs are hung in busy areas where people are constantly walking by (subways, restrooms, bus terminals, etc). The idea here is to get people looking at what seems to be a familiar sign ("walk" or bathroom sign), and then shock them when they realize it is a clever cartoon-ad of Axe. To help with its success, the ad clearly displays what the other campaigns have been stating: If you wear Axe sprays, women will flock to you.



Of course, advertising is not always meant to sell a product. Sometimes it exists to relay a message and even support a cause. The same is true for guerrilla campaigns. The members of BUND put globe-balloons on exhaust-pipes of cars in Berlin. When people started their cars, the exhaust gas inflates the balloons and blows them up to reveal a message: "The world can't take anymore...". Just when the message comes visible to passing viewers, the balloon pops! Though it may be rather startling, it sure will get people to remember the message that was cleverly placed on peoples cars.


These are all just a few samples of what's going on in the guerrilla world today. Though they are clever, it's important to note that they do not cause major problems with the cities and areas in which they are placed. Keeping the campaigns safe and relevant to the product/company message is vital.

(for more exciting campaigns check out this Guerrilla Blog!)