Targeting Boomer Women...

With much of the focus directed towards younger, skinnier females, many
companies tend to over look the boomer markets--women over 40. This is
a huge mistake because many of these women still have a large amount of
purchasing power not only for themselves, but also for their families
too. After all, women ages 40 to 50 generally have more disposable
income than their younger counterparts. And even if they've already
formed brand allegiances, they're still open to change if approached in
the right way.

In the past, women would use word-of-mouth while talking with neighbors, friends, and co-workers
to see which products were working for them. Now, many women are busy
connect to the Web and surfing through the sites to research their
products. According to Media Post, women like to listen to the
advertisers message and feel involved, "Women look at things from a
totality, more big picture. They draw strength and power from a
collective and they're empowered when they feel they can help others."

Even blogging is becoming more popular with these women, as it takes them back to more traditional days of conversing with neighbors and friends (wom).

With
all of these combined, the most important outlook for marketing to
these individuals is to create flow and balance in their lives. Relate
a message that they can connect to would give harmony in their everyday
routines. A perfect example is off theswifter product, one that can be stored in any room, used at anytime, and save time which could be better spent with family.

It's
all about creating a message these women will relate to, something they
can talk about with others, and a message promoting harmony and flow in
their lives.

(to check out the full scoop, visit Targeting Boomer Women)